Musical assets
A brand theme, sonic logo, jingles and versions for different formats.
Helping brands makebetter decisions about music
Sonic branding
Distinctive musical assets and guidelines for using them across your brand communications.
We define how your brand should sound, create its core musical elements and build a system for different projects and channels.
What we create
3 areas of work
Usage guidelines
Principles, templates and guidance to maintain a consistent sonic identity.
Implementation and development
Adapting assets for channels, introducing them at brand touchpoints and developing the system over time.
A consistent sonic identity
Musical elements come together in a distinctive sound that retains the brand’s character across campaigns, formats and touchpoints.
Sonic branding / Selected projects
Sonic branding showreel
Sonic logos, jingles and brand themes created by Fancy State.
Selected projectsAll work ↗
«The team listened to our wishes and shared their expertise and perspective on the brief. The jingle was distinctive, memorable and emotional. We were very happy with the result.»
Fix Price team
Brand jingle and musical theme project