Brand theme and sonic logo
A musical theme that sets the tone, and a sonic logo — or jingle — that makes the brand recognisable in a few notes.
Helping brands makebetter decisions about music
Sonic branding
A sound that expresses your brand’s character and feels familiar in every new campaign.
We create a brand theme and sonic logo that connect your advertising, digital content and brand experiences.
What we create
3 areas of work
Music in everyday use
Clear guidance to help your teams bring the brand’s sound into films, social content and new creative ideas.
A sound that grows with you
New campaigns and formats can bring new arrangements, while keeping the musical character people recognise.
A recognisable sonic identity
A musical foundation your teams can return to, build on and make their own in each new project.
Sonic branding / Selected projects
Sonic branding showreel
Sonic logos and brand themes created by Fancy State.
Selected projectsAll work ↗
«The team listened to our wishes and shared their expertise and perspective on the brief. The jingle was distinctive, memorable and emotional. We were very happy with the result.»
Fix Price team
Brand jingle and musical theme project
From the Magazine
Magazine ↗- Sonic branding and sonic logos: what does your brand need?
- What is included in a sonic branding project?
- How to brief a sonic branding project
- How much does sonic branding cost — and what is a brand actually paying for?
- What happens after sonic branding is created?
- How to measure sonic branding — and what not to promise