Brand theme and sonic logo
A musical theme that sets the tone, and a sonic logo — or jingle — that makes the brand recognisable in a few notes.
Helping brands makebetter decisions about music
EN
Sonic branding
Our sound branding work turns a brand theme and sonic logo into a recognisable audio identity across advertising, digital content and brand experiences.
What we create
3 areas of work
Music strategy and audio identity
Clear guidance to help your teams use the brand’s sound across films, social content, products and new creative ideas.
A sound that grows with you
New campaigns and formats can bring new arrangements, while keeping the musical character people recognise.
Sonic branding
Do we need a sonic logo or a full sonic identity?
A sonic logo may be enough for a short audio signature in a film. When several campaigns, teams and channels need to sound consistent, they need a shared musical foundation: a brand theme, a short signature, the required versions and usage guidelines. The scope depends on where and how the music will be used.
A recognisable sonic identity
A musical foundation and sound identity your teams can return to, build on and make their own in each new project.
Sonic branding / Selected projects
Sonic branding showreel
Sonic logos, jingles and brand themes created by Fancy State.
Selected projectsAll work ↗
Sonic branding01
O’STIN
Even a sale message can sound like a song
One melodic core for seasonal campaigns, jingles and a sung slogan.
Sonic branding02
SPORTMASTER
One melody, three sporting worlds
One brand melody in three stylistic interpretations for different sporting audiences.
Sonic branding03
ALFA-BANK
A-A-A: a hit becomes a brand signature
«The team listened to our wishes and shared their expertise and perspective on the brief. The jingle was distinctive, memorable and emotional. We were very happy with the result.»
Fix Price team
Brand jingle and musical theme project