«We have worked successfully with Fancy State for several years on a number of interesting, large-scale projects. For J7, one of our key juice brands, they wrote an entire musical series. Fancy State is always ready to help and propose an interesting creative solution. Bringing in sound professionals is another of their strengths.»
Helping brands makebetter decisions about music
Helping brandsmake better decisionsabout music
We create and license music, and build musical assets and systems for brands.
Discuss a projectMusic for projects of every scale.
We create and license music for advertising, film, digital products, events and spaces. We develop distinctive musical assets for brands and a system for using them.
Miele●Pepsi●JTI●Samsung●O’STIN●Jacobs Monarch●Miele●Pepsi●JTI●Samsung●O’STIN●Jacobs Monarch●
Projects1000+
Projects with dozens of brands and artists,
from advertising to music festivals
Awards19
Awards at Russian
and international festivals
×2
×6
×5
×3
×1
×1
×1
02 / Services
The challenge
Musical amnesia
Why does every new project start from scratch?
Music, rights and knowledge often stay within individual projects. The next team solves the same problem again, and the brand loses the opportunity to build lasting value.
We help you preserve what you create, use it again and develop it further.
03 / Music as an asset
Music that works beyond a single project
Music Brand Value™ is the value a brand builds by preserving, reusing and developing its music, rights and knowledge across projects.
- 01Choose the music
Create new music or license an existing track to meet the project brief.
- 02Secure the rights
Agree the channels, territories, duration and other terms of use.
- 03Prepare it for use
Create versions for the required durations, formats and touchpoints.
- 04Build on it in future projects
Use the musical foundation you have already created.
- 05Develop the system
Add new versions and assets while keeping the brand recognisable.
04 / Selected workAll work ↗
05 / Client testimonials
Working together
«The team listened to our wishes and shared their expertise and perspective on the brief. The jingle was distinctive, memorable and emotional. We were very happy with the result.»
«Fancy State is easy to work with. Everything moves quickly, they understand even our most informal feedback, and respond to requests and revisions with willingness and understanding.»