Helping brands makebetter decisions about music
EN
O’STIN
One melodic core connected O’STIN’s seasonal campaigns, jingles and sung slogan.
- Client
- O’STIN
- Service
- Sonic branding
Watch the project
Keep the melody, change the occasion
O’STIN needed a sound that could move between seasons and promotions. Fancy State built the music around a single melodic core, with opening and closing jingles and a sung brand slogan.
Arrangements changed with each campaign while the musical identity stayed connected. Promotional copy was integrated rhythmically into the music, so even a sale announcement became part of the performance.