Case study / Sonic brandingSince 2018

O’STIN

A shared musical foundation connects advertising in different genres with in-store communications.

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01 / The brief

Give advertising and in-store communications a consistent, recognisable sound.

02 / The approach

The brand theme retains its character while changing form to suit each story and communication task.

03 / What we created

New versions and arrangements build on the same sonic identity and the brand’s “It’s about you” platform.

04 / Where it was used

The musical system has been used in O’STIN communications since 2018.

Project elements

Outcome