Fancy State work

Music is part of the solution

Every project starts with a brand challenge.

Music becomes a solution when it serves the idea, the context and the character of the communication.

Projects

Original music · Music licensing · Sonic branding

01Brand project · Music & video production

MIELE

A recording studio in a working laundry

Artist collaborations, music and film turned a working Miele laundry into a recording studio.

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02Original music

PEPSI × ZIVERT

A brand campaign with a life beyond advertising

“Crazy” became the centre of Pepsi’s anniversary campaign and a standalone music release.

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03Sonic branding

O’STIN

One sonic identity across campaigns and stores

A shared musical foundation connects advertising in different genres with in-store communications.

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04Original music

JACOBS MONARCH

An original song for a summer campaign

We wrote a song for a film about alcohol-free coffee cocktails made with Jacobs Monarch.

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05Music licensing

VPROK

A familiar hit becomes a brand’s own song

“Boys (Summertime Love)” became the musical foundation for an online grocery delivery campaign.

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06Music licensing

ADRENALINE RUSH

A classic song reimagined with Mujuice

A song by Kino became the soundtrack to a campaign about people whose working day begins after sunset.

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07Original music · Sound design

DUREX

Pleasure, note by note

Music and sound for Durex campaigns across 34 countries, with repeated campaign extensions.

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08Music licensing · Music production

HYUNDAI

Rock Edition

We secured permission to use “We Will Rock You” and reimagined its sound for Hyundai’s Rock Edition campaign.

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09Original music

JACOBS × GIANLUCA VACCHI

A coffee campaign with music-video energy

Music production for a Jacobs Millicano campaign starring Gianluca Vacchi.

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