Fancy State work

Music is part of the solution

Every project starts with a brand challenge.

Music becomes a solution when it serves the idea, the context and the character of the communication.

Projects
01Original music

LAY’S

Football Emotions

Original music and sound design for a Lay’s football campaign released in 34 countries, including France.

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02Original music · Music production

MIELE

A recording studio in a working laundry

Laundry Records demonstrated the quiet operation of Miele washing machines through real musical performances.

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03Music licensing & clearance

HYUNDAI

Rock Edition

A new recording of “We Will Rock You” for Hyundai’s Rock Edition campaign in Russia.

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04Artist collaboration

PEPSI / SAY MO

Play to Inspire

Bringing Say Mo from Kazakhstan into Pepsi’s global music campaign.

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05Original music

DUREX

Pleasure, scored for the screen

Original music across several Durex films, with a different musical response to each story.

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06Original music

JACOBS × GIANLUCA VACCHI

A song in the character’s voice

An original Italian song for a Jacobs Millicano love story starring Gianluca Vacchi.

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07Original music

DIROL

Hi, I’m Jack

Original music for Dirol’s fictional character Jack.

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08Music licensing & clearance

J7

Shake It Off, in a new voice

Music licensing and a new recording of the Taylor Swift hit for J7.

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09Original music

PEPSI × ZIVERT

Crazy: a song beyond the campaign

An original artist collaboration for Pepsi’s 60th anniversary in Russia, also released as a standalone track.

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10Sonic branding

O’STIN

Even a sale message can sound like a song

One melodic core connected O’STIN’s seasonal campaigns, jingles and sung slogan.

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11Original music

ROAD SAFETY

Jawsy: keep your distance

Original music, sound design and full audio production for a road safety film about keeping a safe distance.

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12Music licensing & clearance

glo HYPER

What Is glo? It’s hyper

A licensed adaptation of “What Is Love”, the hit known from Haddaway’s recording.

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13Original music

IKEA

Home

Original music written to bring warmth to an IKEA film.

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14Sonic branding

SPORTMASTER

One melody, three sporting worlds

A single brand melody, arranged for professional athletes, everyday shoppers and young audiences.

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15Music licensing & clearance · Sonic branding

ALFA-BANK

A-A-A: a hit becomes a brand signature

Licensing and a new recording of Kasabian’s “Club Foot”, with a distinctive sung A-signature.

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16Original music

YANDEX BROWSER

Car + Pool

One original score for two Yandex Browser films.

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17Original music

HI! PRODUCTS

You Owe Nothing

An original song written and produced for a new product launch.

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18Original music

JACOBS MONARCH

A summer product story, sung

Original music and lyrics for a Jacobs Monarch campaign about alcohol-free iced-coffee cocktails.

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