Helping brands makebetter decisions about music
EN
SPORTMASTER
A single brand melody, arranged for professional athletes, everyday shoppers and young audiences.
- Client
- SPORTMASTER
- Service
- Sonic branding
Watch the project
Change the style without losing the theme
Sportmaster’s communications needed to speak to different sporting audiences. Fancy State created one brand melody with three stylistic interpretations, each responding to a different audience.
The shared melodic foundation connected the executions. The selected films show the system across spring, winter recreation, winter sports and school sport campaigns.