Helping brands makebetter decisions about music
EN
ALFA-BANK
Licensing and a new recording of Kasabian’s “Club Foot”, with a distinctive sung A-signature.
- Client
- ALFA-BANK
- Service
- Music licensing & clearance · Sonic branding
Watch the project
Clear a song for a platform that keeps evolving
The campaign needed music for a series of films whose final number was not known at the start. Fancy State negotiated the use of the composition across the agreed campaign period and produced a new recording.
The repeated sung “A-A-A” connected the track to Alfa-Bank’s identity. A licensed composition became the basis for a vocal signature that could carry across different films.