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PEPSI × ZIVERT
An original artist collaboration for Pepsi’s 60th anniversary in Russia, also released as a standalone track.
- Client
- PEPSI × ZIVERT
- Service
- Original music
Watch the project
Make a campaign song people can take with them
Pepsi’s anniversary brief called for a collaboration with Zivert. Together with the artist, Fancy State developed original music and handled music production and the artist collaboration.
“Crazy” became both the campaign’s song and an independent music release. Kapibara was the agency behind the campaign; Fancy State’s contribution was the musical work and artist collaboration.
Crazy: a song beyond the campaign
Tagline 2019 — Gold, Best Music / Sound Design