Helping brands makebetter decisions about music
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PEPSI / SAY MO
Bringing Say Mo from Kazakhstan into Pepsi’s global music campaign.
- Client
- PEPSI / SAY MO
- Service
- Artist collaboration
Watch the project
Finding the right voice for a global collaboration
Pepsi’s New York team was bringing together voices for an international campaign. Fancy State proposed Say Mo, the singer from Kazakhstan, and supported her participation in the project.
Our role covered the artist collaboration, the London shoot and her vocal contribution. The full track was produced by Nova Wav and Sean Douglas, with vocals by Say Mo and Montell Jordan.