Case study / Original musicSound design
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DUREX

Music and sound for Durex campaigns across 34 countries, with repeated campaign extensions.

Watch the project
01 / The brief

Create music and sound for a range of Durex advertising films.

02 / The approach

Different films, different musical approaches

The work ranged from instrumental scores to full songs and experiments with sound effects.

03 / What we created

Scores, songs and sound effects

Fancy State handled music production and sound design across multiple advertising films.

04 / Where it was used

Campaigns across 34 countries

The work supported Durex campaigns in markets including the United States and Asia, with repeated extensions.

Project elements

One idea.
Multiple forms.

  1. 01Original scores
  2. 02Song production
  3. 03Sound effects
  4. 04Advertising films
Outcome

A continuing music collaboration across campaigns

The work extended beyond a single film, bringing music production into successive Durex campaigns.