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Case study / Original music2017
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JACOBS × GIANLUCA VACCHI

Music production for a Jacobs Millicano campaign starring Gianluca Vacchi.

Watch the project
01 / The brief

Create music for a Jacobs Millicano film built around Gianluca Vacchi’s performance.

02 / The approach

Approach the campaign as a music video

The composition and choice of an Italian vocalist brought the music together with Vacchi’s on-screen character.

03 / What we created

Music production and vocal casting

Fancy State’s composers worked on the campaign music, with an Italian singer selected for the song.

04 / Where it was used

The Jacobs Millicano advertising film

The song accompanied a campaign starring Gianluca Vacchi.

Project elements

One idea.
Multiple forms.

  1. 01Composition
  2. 02Vocal casting
  3. 03Music production
  4. 04Advertising film
Outcome

Music and performance shaped one campaign idea

The music was developed around the film’s central performance, rather than added as a generic backing track.