Helping brands makebetter decisions about music
EN
MIELE
Laundry Records demonstrated the quiet operation of Miele washing machines through real musical performances.
- Client
- MIELE
- Service
- Original music · Music production
Watch the project
Let the musicians make the demonstration
Serviceplan’s creative idea turned a working laundry into a recording studio. Artists performed beside running washing machines, putting the product’s quiet operation at the centre of the experience.
Fancy State brought in the artists, handled music and video production, and supervised the project. Four music videos and a digital album gave the performances a life beyond the studio.
A recording studio in a working laundry
ADCE 2021 — Gold, Branded Spaces; two Silver awards · Golden Drum 2021 — Gold · Red Apple 2021 — Silver, Best Audio Branding · ADCR 2021 — Gold, Branded Spaces