Helping brands makebetter decisions about music
MIELE
Artist collaborations, music and film turned a working Miele laundry into a recording studio.
Watch the project
Make the laundry a real recording studio
Musicians recorded beside running washing machines, making the product itself part of the demonstration.
A studio, four music videos and a digital album
Fancy State brought in artists, organised music and video production, and supervised the project. Dmitry Malikov was the first participant; the studio then opened to other musicians.
Music videos, PR and a digital release
The campaign brought music and media together around a single product story.
Project elementsOne idea.
One idea.
Multiple forms.
- 01Artist collaborations
- 02Music production
- 03Video production
- 04Project supervision
- 05Digital album
A product demonstration became a music project
The project turned the quiet operation of the appliances into the setting for real musical performances.