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Work
Case study / Music licensingMusic production / 2019
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HYUNDAI

We secured permission to use “We Will Rock You” and reimagined its sound for Hyundai’s Rock Edition campaign.

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01 / The brief

Bring the energy of “We Will Rock You” to Hyundai’s Rock Edition campaign.

02 / The approach

Clear the rights, then reimagine the song

Fancy State combined music rights clearance with a new interpretation of Queen’s classic.

03 / What we created

A campaign version of a familiar song

Our role covered securing music rights and reworking the sound for the campaign.

04 / Where it was used

Creta, Tucson and Santa Fe

The music accompanied Hyundai’s 2019 Rock Edition advertising for three model lines.

Project elements

One idea.
Multiple forms.

  1. 01Music rights clearance
  2. 02Song reinterpretation
  3. 03Music production
  4. 04Advertising films
Outcome

A classic song put to work for a specific campaign

The project brought the choice of music, permission to use it and its creative adaptation into one process.