HYUNDAI

A new recording of “We Will Rock You” for Hyundai’s Rock Edition campaign in Russia.

Client
HYUNDAI
Service
Music licensing & clearance
Watch the project

A rock anthem, cleared for a new interpretation

The Rock Edition special series called for a song with an unmistakable character. Queen’s “We Will Rock You” provided that foundation, in a new version made for the campaign.

Fancy State handled the complex international clearance for the composition and its adaptation, alongside production of the new recording. The campaign used a newly produced version of the song.

Outcome

Rock Edition