LAY’S

Name: LAY’S — Football Emotions
Uploaded: 2022-03-28
Duration: 30 s
Description: Original music and sound design for a Lay’s football campaign released in 34 countries, including France.

Original music and sound design for a Lay’s football campaign released in 34 countries, including France.

Client: LAY’S
Service: Original music

Watch the project

One score, many local voices

Football emotions needed a musical language that could travel with the campaign. Fancy State created the original music and sound design, with local voiceovers added for each market.

The Romanian-language film is one version of that international campaign. The music provided a shared foundation across the local adaptations.

Outcome