Helping brands makebetter decisions about music
EN
J7
Music licensing and a new recording of the Taylor Swift hit for J7.
- Client
- J7
- Service
- Music licensing & clearance
Watch the project
A familiar song with a different energy
J7’s campaign called for a fresh interpretation of “Shake It Off”. Fancy State cleared the composition, then created a pop-punk arrangement and a new recording with a male vocalist.
The project combined permission to use an existing work with a tailored musical production. The new arrangement and performance gave the campaign its own version of the hit.