Helping brands makebetter decisions about music
EN
glo HYPER
A licensed adaptation of “What Is Love”, the hit known from Haddaway’s recording.
- Client
- glo HYPER
- Service
- Music licensing & clearance
Watch the project
Give a familiar hook a new setting
The film used the instantly familiar musical hook of “What Is Love”. Fancy State licensed the composition and created its own arrangement, adapted to the advertising film.
The work combined music clearance with a new musical treatment of the existing song, shaped around the campaign’s timing and picture.