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Case study / Music licensing
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VPROK

“Boys (Summertime Love)” became the musical foundation for an online grocery delivery campaign.

Watch the project
01 / The brief

Find a widely recognised musical idea for a grocery delivery service.

02 / The approach

Turn a familiar hook into a brand cue

The repeated “Boys, Boys, Boys” hook was adapted to repeat the brand name “Vprok”, linking the melody to the service.

03 / What we created

A licensed adaptation, a new recording and sound design

We secured permission to use the composition and recorded a remake for the campaign.

04 / Where it was used

A grocery delivery campaign

The song became the centre of a campaign built around the promise of on-time delivery.

Project elements

One idea.
Multiple forms.

  1. 01Existing song
  2. 02Rights clearance
  3. 03New recording
  4. 04Advertising
  5. 05Sound design
Outcome

A familiar melody connected with the brand name