Case study / Music licensing

ADRENALINE RUSH

A song by Kino became the soundtrack to a campaign about people whose working day begins after sunset.

Watch the project

01 / The brief

Find music for a night-shift story that was familiar, meaningful and convincing in a new performance.

02 / The approach

Fancy State licensed “Spokoynaya Noch” (“Good Night”) and organised a new interpretation with Mujuice and Yuri Kasparyan.

03 / What we created

We licensed the composition, coordinated the artists and organised music production.

04 / Where it was used

The cover accompanied stories of night-shift workers.

Project elements

Outcome