Music licensing& clearance

The right track can make the whole idea click. We find it and clear the rights for advertising, film and branded content.

From the first shortlist to the signed licence, we keep the creative idea and the real campaign in view.

How we help

4 areas of work

01

Music search

We look for the track that brings out the idea and gives the film its mood.

02

Negotiation

We talk to rights holders about where, how and for how long the music will play, within the campaign’s budget.

03

Rights clearance

We trace the rights to the song and the recording, and put the agreed uses into signed licences.

04

Covers and remakes

We give a familiar song a new interpretation and clear the composition rights needed for that version.

Licensing essentials

Understanding music rights

One track can involve several rights holders. The terms depend on where, how and for how long you plan to use it.

01

Composition and recording

The composition and a particular recording may belong to different people or companies.

02

Channels and formats

Advertising, film, digital platforms, apps and retail spaces may require different terms.

03

Territory and duration

Agreements specify the countries and period covered by the licence.

04

Versions and adaptations

Covers, remakes, rewritten lyrics and changes to an existing recording require the relevant permissions.

Outcome

Music cleared for your project

The music, the right version and clear terms for the platforms, countries and campaign period you have agreed.

Selected projectsAll work ↗

From the Magazine

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